Unless you’re a successful author who can sell thousands of copies of a book, most publishers won’t invest a great deal in marketing your work. As Writer’s Digest points out,
In general, publishers spend less than $2,000 on 85 percent of their titles—and that won’t even make a dent in getting the word out about your book.
So as a new or even mid-level author, it’s essential for you to take an active role in marketing your book. Writer’s Digest lists the following seven ways to take the bull by the horns and get the word out about your magnum opus. (If you have a book in progress or you’re thinking of starting one, most of these elements also apply to building a platform before your book is published. Having a platform makes your manuscript more attractive as publishers consider its sales potential.)
1. CREATE A STRONG WRITER’S WEBSITE (MANDATORY) AND BLOG (OPTIONAL).
2. GET INVOLVED WITH SOCIAL NETWORKING.
3. CREATE A VIDEO TRAILER FOR YOUR BOOK AND GET IT IN FRONT OF YOUR READERS.
4. DO A BLOG TOUR.
5. GET REVIEWS OF YOUR BOOKS POSTED ONLINE.
7. BECOME A COMMENTER.
See the article for the details and helpful links for each category.